Localization Content Strategist A844 – New York, NY

The Brand & Video Solutions team develops the marketing strategy and progressive marketing approaches to inspire and enable businesses to build their brand and business with our company. The team is responsible for helping businesses understand how to create meaningful connections with people through the companies’ rich suite of solutions like video, feed and branded content in the pursuit of growing brand awareness, perception and preference.

Job Description/Scope: (day-to-day)
The content strategist will be responsible for storytelling development and writing of the team’s tent-pole sales narrative and marketing materials related to company brand building solutions.

The ideal candidate will have strategic and storytelling acumen and be able to combine insights with product knowledge to develop provocative materials that address customer needs and drive company business objectives.

What is driving the need for this resource?
While we are most often considered as a performance marketing platform, there is a huge untapped opportunity to serve companies’ brand marketing needs. The work that this team does supports our Global Business sales team in their efforts to deepen our brand marketing relationships with large advertisers.

What is the interaction level this CW will have with the team/manager/additional parties?
This role will have daily interaction with other members of the Brand & Video Solutions team and weekly interactions with cross-functional partners including but not limited to Business Product Marketing, Customer Marketing and Sales.

Top 3-5 absolutely Non-Negotiable HARD Skills/Experience:
1. Excellent writing skills
2. Strong communication skills and ability to interact with various stakeholders and synthesize broad sets of feedback
3. Self-starter with the ability to work through complexity

Top Preferred/Like to Have Skills:
1. Experience with brand and digital marketing and understanding of related trends
2. Experience writing for a business audience

Education: Bachelor’s degree required

Years of Experience:  8+ years in marketing, advertising or communications

How will the performance be measured?:
Performance will be measured by the quality of delivered sales materials and the adoption of these materials by our sales partners.

Why should candidates be interested in this role?
This role provides an exciting opportunity to drive business impact through storytelling and have a seat at the table with business leadership.
For more information contact Jeanne jsharpe@anzuglobal.com

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