Localization Music Content Strategist A852 – Menlo Park, CA

A full-time content design contractor is needed to support the company music experience within the Entertainment vertical. Music is one of the company’s newest Entertainment verticals and one the team is looking to grow to meet the demands of both listeners and the music industry. A key focus area for 2021 is enhancing the overall music video experience in order to drive retention and build user habit for music video and streaming content. This will be the purview of this contractor. There are several ways people may wish to engage with music content and we need to ensure that we successfully meet these needs with experiences that are intuitively understood, differentiated and geared towards making the company the #1 destination to discover and connect over music.

Specifically, these projects will focus on:
Elevating the company’s music home destination
Crafting and executing a music habit strategy
Shaping the product direction for music video player and chaining experience
Optimizing music video playlists executions
Music content sharing
The content design contractor will be embedded with the product team and will be responsible for collaborating with several cross-functional partners to ensure a consistently rewarding user experience.
Ideal Candidate
Previous work as a content designer, content strategist or UX writer; experience on growth and retention projects a plus
Expert copywriting skills, with experience writing in-product content and promotions
Experience working with product designers, UX researchers, engineers, and product managers
Knowledge of internationalization/localization processes
Knowledge of user-testing methodologies, a plus
Knowledge or experience working on music products, a plus

Team Description:
• The Music & Audio team is a part of Entertainment vertical. Their mission is bring people together through music and audio content experiences, which ladders up to FB App’s priorities of connecting people through communities and interests, and providing diverse pathways for expression and interaction.
• Music and Audio are both 0 to 1 spaces for App requiring solid XFN investment to drive continued growth and product market fit on the recently launched premium music video (PMV) experience, execute ongoing music streaming experiments, and build the MVP strategies and execution plans for the company’s net new audio entertainment destination.
• This contractor role is being hired to support continued growth on the Music side of the experience so that our FTE CD can lean in 100% to provide support needed to build out the Audio experience.

Job Description/Scope:
• Partner with cross functional (XFN) partners as needed to craft the content design for product experiences. XFN includes product designers, UX researchers, product managers, engineers, product marketing managers, etc.
• Lead and/or provide input on product experience strategy docs.
• Participate in XFN meetings as needed for the workstreams supported.
• Participate in content and product design “crit” and “flash” sessions to get and give feedback on UX design work.

QUALIFICATIONS:
Combination of in-product UX writing and content design strategy experience (web or mobile)
• Experience working in fast-paced, cross-functional product teams
• Demonstrated entrepreneurial drive and self-led initiative
• Undergraduate degree in relevant discipline
• Mobile app UX writing experience preferred

What is driving the need for this resource?
o The Music and Audio team’s scope has grown to include the Audio experience which means all XFN teams across the board are staffing up to meet the additional work generated by this new mandate.

What is the interaction level this CW will have with the team/manager/additional parties?
CW will have weekly 1:1 check-ins with manager and daily meetings with XFN partners.

Top 3-5 absolutely Non-Negotiable HARD Skills/Experience:
Combination of in-product UX writing and content design strategy experience (web or mobile)
Experience working in fast-paced, cross-functional product teams
Demonstrated collaborative skills and success working on XFN teams
Demonstrated entrepreneurial drive and self-led initiative

Top Preferred/Like to Have Skills:
Mobile app UX writing experience preferred
Knowledge of user-testing methodologies, a plus
Knowledge or experience working on music products, a plus

Education Requirements: is a degree absolutely required?
o Yes, minimum of undergraduate degree

Years of Experience Required & in/with what?
o At least 3 years in-product UX writing experience

How will the performance be measured?:
• Quality and timeliness of content design approach and deliverables
• Quality of collaboration with XFN partners
• Ability to self-direct and prioritize for highest impact work once onboarded to the team
• Team culture and product impact

For more information contact Jeanne jsharpe@anzuglobal.com

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